I spoke to David Wighton at The Times about Gamification of Work, who quoted me as a “fan” of gamification:
Yet the impact of the pandemic on the future of work has triggered a surge of renewed interest in gamification. The rise in working from home has made employers worry about how to engage and motivate staff. Many bosses worry about losing creativity sparked by chance encounters.
Fans say gamification can help with all these challenges. Saul Howard, a former Apple software engineer whose Deep Drama start-up is developing a software platform for remote working, said businesses needed to adopt the language developed by video games for players to interact over the internet.
“I’ve been speaking to many companies, even traditional mainstream organisations, that are starting to wake up to the idea of a gamified workplace and how it would work in practice. These companies are seeing warning indicators in employee training, engagement and retention at all levels. There’s an acknowledgment that new software tools and approaches are needed,” he said.